Sunday, February 17, 2013

Competitive Analysis


Conn3ct You is a unique app with one of a kind software this app will not only allow you to save dates and times from your Microsoft outlook but it will input dates for exams, quizzes and homework from blackboard into your Google calendar. The software will read the dates off syllabi and input them into a calendar that will automatically connect with your Google calendar.
           
Competitor #1 URL: http://www.google.com/enterprise/apps/business/products.html
Competitor #1 Overview:
            Google with be Conn3ct You’s biggest competitor. It already contains a system where your email can directly access your calendar and share your calendar with other to set up meetings. Conn3ct You will thus partner with Google and make it so that Microsoft outlook can connect with Google calendar as well.
            The audience is different because outlook is usually used for college students and Google (gmail) is used for businesses). Conn3ct you will benefit Google and Microsoft because it will connect black board to the individuals calendar. This would enable college students to save time and have to input each exam, homework or quiz data manually into their calendars. 
            The app will also have a competitive advantage/use because if will connect will you alarm clock and remind you every morning the tasks you have for  the day, if you want you can me it so the app reminds you about the task you have throughout the day.

Competitor #2 URL: http://doodle.com/main.html
Competitor #2 overview:
            One beneficial aspect of Conn3ct You is that many aspects of your day will be saved into Google calendar. If not send yourself and email with the date time and place than with a click of a button you can add the event. Conn3ct You will have a feature that allows you to share your calendar with whomever you choose.
             Since you can share your calendar the App with contain a feature called Meeting Organizer. This will scan the selected calendars for times where everyone is available and send them to the individuals for review. The main competitor for this feature will be Doodle. Doodle allows individuals to input the times they are free into a website and allows the organizer to choose the time. The main difference for this feature is that it will bring the information to you.
            We are in a society where individuals like information to be brought to them instead of doing more work and inputting information. That will give Conn3ct You the competitive advantage. Once times and dates are chosen Conn3ct You will offer a filter to take of times and dates so that the meeting times are within reason. 

Overall Conn3ct You will partner and gain a competitive advantage because it brings information to it customers. It wil save them time and provide convenience. Doodle will be a prime competitor until customers become more used to Connect You and trust the application. Once this application partners with google there will be no need to worry about the competition and will provide the company with the opportunity to grow and provide more features. 

No comments:

Post a Comment